Ultimate Small Business Advisor (with CD)

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McGraw-Hill Companies,Incorporated, Dec 1, 2003 - Business & Economics - 399 pages
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Everything you ever wanted to know about owning & running a small business but were afraid to ask.

Like millions of others, you've decided the time has come to strike out in a new direction, be your own boss, run your own show. It's an exciting prospect, but where do you start? What do you need to know to get things moving? Who can you turn to for advice and guidance? To the Ultimate Small Business Advisor, of course.

Like hundreds of thousands, you've read Entrepreneur magazine, now in its third decade, for ideas on what business to get into, how to start it up, and how to run it successfully. Now, from the editors of Entrepreneur magazine Andi Axman has distilled the accumulated wisdom and years of experience of many business experts into a single, all-encompassing volume.

The Ultimate Small Business Advisor helps you decide, among many other things: which kind of business is right for you, whether to buy a franchise or an existing business, how to set up your company, and how to get financing.

Once your venture is a going concern, this book guides you through the process of: keeping records, preparing financial statements, getting insurance, and managing money and credit.

By reading this book and applying its lessons, to your own business, you'll learn how to: create a marketing plan, run an advertising campaign, and plan for growth.

Need other reasons why this book is the one you should rely on? Here are a few: comprehensive overview of sound business practices, hands on approach easy-to-read, easy-to-use format, charts and graphs to aid understanding, CD with learning tools.

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Contents

Your Personal Goals
3
List of Tables
4
CHAPTER
17
Copyright

36 other sections not shown

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About the author (2003)

Andi Axman is coauthor of four books, including A Crash Course in Marketing and Launching Your Home-Based Business. Her past entrepreneurial ventures include renovating an old mill and publishing a newspaper. She now works with small businesses and nonprofits. Her company, Sirius Marketing, is located in Epsom, New Hampshire. Axman studied political economics at Johns Hopkins University and received her M.A. from the University of Toronto.

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