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How and Why
The Marketing Strategy
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advertising agency application benefits cash clients close sales commission competition competitors concept consider consideration costs customer group determine direct direct marketing discussed effective employees evaluation example expensive factors goals graphics designer gross margin handle important increase industrial inventory know your customer logo look mainframe computers market segment market share marketing mix marketing plan marketing program ment objective office equipment operation percent performance personal computer potential practice probably product life cycle product or service professional profit prospects purchase reason requires retail rience sales effort sales force development sales leads sales manager sales program salespeople salesperson schedule selection selling simple situation small manufacturer specific spend success sure tactics target audience techniques tion tomers typewriters understand vertising volume