Entrepreneurial Decision-making: Individuals, Tasks and Cognitions

Front Cover
Edward Elgar Publishing, Jan 1, 2006 - Business & Economics - 155 pages
2 Reviews
This fascinating book aims to provide a deeper understanding of the decision-making processes of entrepreneurs. This is achieved via a comparison of entrepreneurial individuals with different levels of expertise in contexts with varying degrees of potential for entrepreneurial success.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

1 Entrepreneurship Research and DecisionMaking
1
2 DecisionMaking Research in Cognitive Psychology
10
3 Entrepreneurial DecisionMaking
33
4 Participants Tasks and Methods of Analysis
60
5 Cognitions in Experts and Novices
83
6 Opportunities Found and Rejected
95
7 Conclusions and Implications
108
Task Scenarios
127
Cognitive Charts
132
References
134
Index
149
Copyright

Other editions - View all

Common terms and phrases

References to this book

Bibliographic information