Entrepreneurial Decision-making: Individuals, Tasks and Cognitions
This fascinating book aims to provide a deeper understanding of the decision-making processes of entrepreneurs. This is achieved via a comparison of entrepreneurial individuals with different levels of expertise in contexts with varying degrees of potential for entrepreneurial success.
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1 Entrepreneurship Research and DecisionMaking
2 DecisionMaking Research in Cognitive Psychology
3 Entrepreneurial DecisionMaking
4 Participants Tasks and Methods of Analysis
5 Cognitions in Experts and Novices
6 Opportunities Found and Rejected
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2-tailed According analysis analysis-inducing tasks analytical cognition analytical decision-making ANOVA approach Asymp business students cent I chunks chunks A chunks chunks QR chunks T3 cognitive behaviour cognitive patterns cognitive processes cognitive psychology Cohen conjoint analysis continuum theory cues Davidsson deci decision decision-making mode declarative knowledge discussed empirical entrepre entrepreneurial cognition entrepreneurial decision-making entrepreneurial task entrepreneurship research environment evaluation expert entrepreneurs expertise experts and novices Hammond heuristics Hypothesis inducing task intuition intuition-inducing tasks investigate judgement level of uncertainty low uncertainty Mann-Whitney test mental modelling models naturalistic decision normative novice entrepreneurs opportunity creation opportunity discovery opportunity identification opportunity recognition organisation participants patterns of novices preneurs present study provides Q-sorts QR chunks quasi-rational quasi-rationality quasi-rationality-inducing task re-coder recognise Sarasvathy scenarios self-efficacy Shane and Venkataraman simulations situation skills statistical statistical power subjects t-test Table task continuum theoretical tion uncertainty level venture creation venture idea discovery verbal protocols
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