Entrepreneurial Financial Management: An Applied Approach

Front Cover
"Entrepreneurial Financial Management: An Applied Approach" is the first book on the market to approach this subject area from an integrated, comprehensive perspective. It offers an applied, realistic view of entrepreneurial finance for today's entrepreneurs. It provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting, that will prepare aspiring entrepreneurs for the world they will face as they start their new businesses. Although venture capital and public offerings are covered, they are placed in their proper perspective. As "Entrepreneurial Financial Management: An Applied Approach" is based on practical experience and informed by theory, it could soon become a standard for the emerging area of entrepreneurial finance within entrepreneurship education. KEY FEATURES

New Venture Life Cycle Model: The structure of the book follows the life cycle of a new business venture. Topics are presented in the order that an entrepreneur would likely face them as in the process of business start-up and growing the business.

Bootstrapping: Chapter 8, "Internal Sources of Funds: Bootstrapping Techniques," provides detailed information and techniques for bootstrapping new businesses. Most entrepreneurs learn that they must find creative methods for getting more bang for their buck, as they rarely have access to unlimited funds.

Computer Spreadsheet Financial Template: A comprehensive computer spreadsheet financial template is included on the book's Web site. This tool allows for the application of many of the concepts to actual businesses. The tool can supplement the process of developing a full business plan.

""In Their OwnWords,."." Boxes: These boxes give a comprehensive view of funding sources with discussions on how an entrepreneur works with each type of funding source. They include interviews with many of the funding sources available.

Self-Assessment: A self-assessment is included to assist student entrepreneurs in integrating their personal aspirations into their financial and business plans.

Opportunities for Application: Most chapters have a list of ideas and assignments that encourage the reader to apply the concepts from the chapter through experiential and active learning.

Students and professors who use the book can visit the Web site for resources at www.prenhall.com/cornwall.

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Contents

Introduction
1
BUILDING A FINANCIAL FORECAST
13
Understanding Financial Statements
26
Copyright

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