Entrepreneurial Marketing: Global PerspectivesZubin Sethna, Rosalind Jones, Paul Harrigan Emerald Group Publishing, 5 лип. 2013 р. - 320 стор. This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective. |
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Entrepreneurial Marketing: Global Perspectives Zubin Sethna,Rosalind Jones,Paul Harrigan Обмежений попередній перегляд - 2013 |
Загальні терміни та фрази
Academy of Marketing approach to market behavior brand bricolage Carson chapter cognitive communities competitive advantage concept Concept2 consumers context create culture customer engagement customer information customer relationship customer relationship management dimensions economic Edward Elgar effective emerging entrepreneurial marketing entrepreneurial networks entrepreneurship research environment ethnic European Journal explanatory style exploit Facebook focus focused framework Gilmore global growth Hultman identified innovative marketing integration interactions International Journal International Marketing International Small Business Journal of Business Journal of Marketing literature market creation market orientation marketing activities marketing and entrepreneurship marketing in SMEs Marketing Management marketing mix Marketing Research needs Nordic Walking organisations organizations perspective potential relationship marketing Research in Marketing Review Sarasvathy self-efficacy Sheth Small Business Journal small firms SME marketing social capital social media soloists start-up strategy understanding University Uslay value capture value creation view of entrepreneurship