Entrepreneuring: A Nurse's Guide to Starting a Business

Front Cover
Jones & Bartlett Learning, 1994 - Business & Economics - 367 pages
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You have a great idea for a new business, but you're unsure about how to begin. You dream of the independence of being your own boss. In today's tough job market, starting your own business can be the best way to get the autonomy, security, and recognition you deserve. This all new, second edition contains the most up-to-date, practical information available on issues in health care, nursing, technology, business, politics, and finance. Successful health care entrepreneurs discuss their challenges and accomplishments and offer step-by-step methods for ventures in clinical practices, consulting, home care, product support, and much more.
 

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Contents

Entrepreneurship
1
Characteristics of Successful Entrepreneurs
25
Finding a Niche
59
Ready Set Grow
105
Organizing a Business StartUp
125
Marketing a Nursing Business
155
Financing a Business
175
Survival and Growth
213
The Nurse Entrepreneur As Consultant
225
The Nurse As Organizational Consultant
245
Entrepreneurial Trends in Nursing
261
Enhancing Nursing through Entrepreneurship
271
References
277
Index
361
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