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Cengage Learning EMEA, 2010 - Entrepreneurship - 391 pages
5 Reviews
Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses. The text employs a flexible 3-part structure - starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value - to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.

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This book named "Entrepreneurship" gives many insights about what entrepreneurship is all about and who an entrepreneur is. As said in this book entrepreneurs are those persons who seek to generate value, through the creation or expansion of economic activity, by identifying and exploiting new products, process or market and entrepreneurship is the phenomenon associated with entrepreneurial activity. So this book gives a whole lot of information about what an entrepreneurship is,properties of entrepreneurship,how entrepreneurship leads and involves innovation in it,management and creative abilities of entrepreneurs,how an entrepreneur should build networks,how to choose alternatives and what type of strategies to be used in decision making and planning process,what type of research an entrepreneur must do about the market and the ways and types of approaches to be used,how to protect the knowledge,copyrights and how to create brands and trade marks,how to manage a team,the business model and the processes to be adopted and also the financial details from where the funds as to be raised is explained in detail with all the key factors under consideration. So this book basically explains from step one to the last step of an entrepreneur and entrepreneurship. It s a very good book for those who are planning to start up their own business and for those who want to learn more about what entrepreneurship is all about. A very good and a useful book for the startup as well for other people who want to know about entrepreneurship in detail. 

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This book would be a right start to know the insights about an entrepuership concept it gives an idea as to how an entreprenuership can be started an a process or path in with he can travel, the factors such as risk time career program is also discussed here. The importance of entreprenuership its scope are also seen It gives a conceptual idea as to hoe to start an entreprenuership and how to get finacial assistance for the same with all these it also includes some case studies which would help to know the practical part of entrepreuership. This books gives a good base about what entreprenuership is all about and what is the commitment needed by a person to become an entreprenuer. This book would help people to know about what entrepreuership is all about.  

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The Properties of Entrepreneurship
Entrepreneurship and Innovation
Entrepreneurship and the Economy
Entrepreneurship in Context
The Life Cycle of Entrepreneurship
Part 1
Integrative Case Study 1
Integrative Case Study 4
Integrative Case Study 6
Brief Table of Contents
The Creation and Protection of Knowledge
The Entrepreneurial Team
Entrepreneurial Business Models and Processes
Entrepreneurial Finance

Igniting opportunity
The Search for the Entrepreneur
Entrepreneurs and Managing Creativity
Entrepreneurial Networking
Entrepreneurial DecisionMaking and Planning
Part 2
Part 3
A study of Donegal China
Smart421 The startup that never gave up
Glossary of Terms
Preface xiv

Common terms and phrases

About the author (2010)

Professor David Stokes is Emeritus Professor of Entrepreneurship, in the Small Business Research Centre (SBRC), Kingston Business School, Kingston University, London. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. The subject of his Ph.D. thesis was small enterprise development in the public sector, and he has been involved in many research studies into diverse aspects of small business management, including marketing, critical survival factors and raising finance.

Dr Nick Wilson is Reader in Creativity, Arts & Cultural Management at the Department of Culture, Media and Creative Industries, King's College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Master's courses in the Creative Industries & the Creative Economy.

Martha Mador has 15 years experience in Higher Education as programmes developer and manager, lecturer and researcher. She developed the WestFocus Entrepreneurship Centre, Knowledge London, and the Kingston University Entrepreneurship Centre. Her previous experience includes Marketing Services Management in cable and satellite tv.

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