Entrepreneurship: Starting, Developing, and Managing a New Enterprise

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BPI, Irwin, Jan 1, 1989 - Entrepreneurship - 574 pages
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .

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Contents

The Entrepreneurial Perspective
3
SelfAssessment and the Entrepreneurial Process
24
Characteristics and Background of Entrepreneurs
47
Copyright

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About the author (1989)

Robert D. Hisrich is the Garvin Professor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management and president of H&B Associates, a marketing and management consulting firm. Dr. Hisrich received his MBA and Ph.D. degrees from University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored/co-authored 32 books including: "International""Entrepreneurship" (SAGE, 2013); Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Ninth Edition (with Michael P. Peters and Dean A. Shepherd, McGraw-Hill, 2013); Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Claudine Kearney, McGraw-Hill, 2011); and Technology Entrepreneurship: Creating, Capturing, and Protecting Value (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2010). The author of over 300 articles on entrepreneurship, international business management, and venture capital, he has instituted academic and training programs in Hungary, Russia, and China.

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