Entrepreneurship: Starting, Developing, and Managing a New EnterpriseEntrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. . |
Contents
The Entrepreneurial Perspective | 3 |
Intrapreneurship | 17 |
SelfAssessment and the Entrepreneurial Process | 24 |
Copyright | |
21 other sections not shown
Common terms and phrases
accounting accounts receivable addition advertising analysis assess assets balance sheet bank business plan capital cash flow cash flow statements Chapter company's competitive Conference on Entrepreneurship consumer corporation costs customers debt decision determine discussed distribution earnings employees entrepre equipment equity established evaluation expenses factors fees female entrepreneurs firm franchise Frank Perdue funds goals going public growth Hisrich idea important income statement increase individual industry initial initial public offering inventory investment investors involved joint venture leveraged buyout liability limited partnership loan major manufacturing marketing plan method million operation opportunity organization partners patent percent personal computer potential preneur pro forma problems product or service profit projected purchase registration retail risk Rug Bug selling share Small Business SmartFax sold sources start-up strategy success TABLE Total Trivial Pursuit underwriter units venture capitalist venture-capital