Entrepreneurship and the Creative Economy: Process, Practice and Policy

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Colette Henry, Anne de Bruin
Edward Elgar Publishing, Jan 1, 2011 - Business & Economics - 240 pages
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Creative industries are becoming increasingly important to the economic and social wealth of most economies. They are also inherently linked to entrepreneurship and this book provides thoughtful and comprehensive insights into the role of creative industr
 

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Contents

1 Introduction
1
2 The creative industries definitional discourse
7
entrepreneurship and innovation in the creative industries
30
calling for creative industries engagement with entrepreneurship education policy and development
50
5 Creative methodologies for understanding a creative industry
79
the case of SPEED
97
insights from a creative business service startup
120
to play or not to play
148
enterprise orientations and the creative challenges of startup in the fashion design sector in New Zealand
169
new market creation and creative influences in the popular music industry
201
Index
219
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