Entrepreneurship for Engineers

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CRC Press, Sep 20, 2017 - Business & Economics - 366 pages
Entrepreneurs have led economies out of downturns in the last 100 years and evidence points to this trend continuing into the future. In fact, regardless of country or economic conditions, entrepreneurial enterprises are on the rise. High-tech start-ups, where innovation, dedication, collaboration, and pure genius align into a successful enterprise
 

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Contents

Chapter 1 Industrial EvolutionWhy Become a Small HighTech Entrepreneur?
1
Chapter 2 BestSelling DevicesHow to Commercialize Your Invention in the Real World
21
Chapter 3 Corporation StartUpHow to Establish Your Company
49
Chapter 4 Business PlanHow to Persuade Investors
59
Chapter 5 Corporate Capital and FundsHow to Find Financial Resources
85
Chapter 6 Corporate OperationSurvival Skills in Accounting and Financial Management
99
Chapter 7 Quantitative Business AnalysisBeneficial Tools for Business
145
Chapter 8 Marketing StrategyFundamentals of Marketing
201
Chapter 9 Intellectual PropertiesHow to Protect the Companys Technology
215
Chapter 10 Human ResourcesWho Should We Hire?
231
Chapter 11 Business StrategyWhy It Is Important and How to Set It Up
253
Chapter 12 Corporate EthicsKeep it in Mind
293
Chapter 13 Now Its Your TurnThe Future of Your Company
315
Index
335
Back cover
345
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About the author (2017)

Kenji Ochino, a pioneer in piezoelectric actuators, is Director of the International Center of Actuators and Transducers and a Professor of Electrical Engineering at Pennsylvania State University. He has a successful track record as an entrepreneur and has 56 books and 550 academic papers to his credit.

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