Entrepreneurship for Engineers

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CRC Press, Oct 9, 2009 - Business & Economics - 366 pages
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Entrepreneurs have led economies out of downturns in the last 100 years and evidence points to this trend continuing into the future. In fact, regardless of country or economic conditions, entrepreneurial enterprises are on the rise. High-tech start-ups, where innovation, dedication, collaboration, and pure genius align into a successful enterprise, will likely see good times—if they start up right. However, many young researchers hesitate to set up their own company. Written by an electrical engineer with more than nineteen years of successful business experience, Entrepreneurship for Engineers covers every aspect you must master to become a savvy entrepreneur.

The author provides coverage of the fundamentals of global economies, accounting, finance, and quantitative business analysis, because ordinary engineers usually lack these necessary survival skills. Outlining a systematic preparation process that will build a great reputation in the commercial marketplace, the author answers:

  • How to start up a company
  • How to create product lines
  • How to collect venture capital
  • How to write successful R&D proposals
  • How to apply forward thinking
  • How to keep cash flowing in a small firm

Typical MBA courses include the following curricula: economics, accounting, finance/investment, marketing, and human resources, with courses like Managerial Communications and Quantitative Business Analysis (Applied Mathematics), and finally Strategic Management and Business Ethics. Engineering curricula seldom includes any of this. Supplying almost all the knowledge necessary for operating a corporation, above and beyond what you may find in an MBA program, this book uses an approach to business that is just as disciplined and rigorous as any approach to engineering.

 

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Contents

Chapter 1 Industrial EvolutionWhy Become a Small HighTech Entrepreneur?
1
Chapter 2 BestSelling DevicesHow to Commercialize Your Invention in the Real World
21
Chapter 3 Corporation StartUpHow to Establish Your Company
49
Chapter 4 Business PlanHow to Persuade Investors
59
Chapter 5 Corporate Capital and FundsHow to Find Financial Resources
85
Chapter 6 Corporate OperationSurvival Skills in Accounting and Financial Management
99
Chapter 7 Quantitative Business AnalysisBeneficial Tools for Business
145
Chapter 8 Marketing StrategyFundamentals of Marketing
201
Chapter 9 Intellectual PropertiesHow to Protect the Companys Technology
215
Chapter 10 Human ResourcesWho Should We Hire?
231
Chapter 11 Business StrategyWhy It Is Important and How to Set It Up
253
Chapter 12 Corporate EthicsKeep it in Mind
293
Chapter 13 Now Its Your TurnThe Future of Your Company
315
Index
335
Back cover
345
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About the author (2009)

Kenji Ochino, a pioneer in piezoelectric actuators, is Director of the International Center of Actuators and Transducers and a Professor of Electrical Engineering at Pennsylvania State University. He has a successful track record as an entrepreneur and has 56 books and 550 academic papers to his credit.

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