Environmental Communication. Second Edition: Skills and Principles for Natural Resource Managers, Scientists, and Engineers.

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Springer Science & Business Media, Jul 20, 2010 - Technology & Engineering - 310 pages
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Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner.

"This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan.

"All environmental education professionals agree that the practice of good communications is essential for the success of any program.  This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan

 

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Contents

Chapter 1 Understanding the World Around Us
3
Chapter 2 Communicating About the Environment
27
Chapter 3 Developing Your Environmental Literacy
41
Chapter 4 Investigating Environmental Issues
63
Chapter 5 Planning Environmental Communications
75
Chapter 6 Analyzing Your Audience
83
Chapter 7 Evaluating Your Messages Effects
106
Chapter 8 Characterizing the Mass Media
123
Chapter 12 Communicating Across Cultures
188
Chapter 13 Speaking to an Audience
205
Chapter 14 Communicating Without Words
220
Chapter 15 Using Visual Aids
231
Chapter 16 Dealing with the News Media
247
Chapter 17 Managing Conflict
256
Chapter 18 Communicating About Risk
267
Chapter 19 Learning from Marketing and Public Relations
277

Chapter 9 Highlighting Useful Media
134
Chapter 10 Grouping Together Well
157
Chapter 11 Differing Ways of Thinking and Doing
177
Chapter 20 Walking the Talk of Green Business and Sustainability
287
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