Environmental Marketing Management: Meeting the Green Challenge

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Pitman, 1995 - Business enterprises - 309 pages
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This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.

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Contents

Part
4
Part
79
The evolution of the green challenge Whats consumption decisions Responding to the green
97
Copyright

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