Environmental Marketing Management: Meeting the Green Challenge
This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.
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The evolution of the green challenge Whats consumption decisions Responding to the green
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activities advertising approach audits become benefits brand campaign cent CFCs companies company's competitive consumer behaviour consumer sovereignty consumption corporate costs countries create customers eco-efficient eco-performance ecological economic effect emphasis energy envi environment environmental concern environmental impact environmental issues environmental marketing environmental performance environmentalist Exxon Valdez global green challenge green consumer green issues green markets green movement green products greener greening strategy grey groups growth important improved increasing increasingly industrialised industry influence investment involved keting labelling Limits to Growth major manufacturers marketing concept marketing mix marketing strategy materials McDonald's ment mental million ECUs nature nomic Norsk Hydro organisations ozone packaging pany plastic pollution potential promotion purchase recycling reduce retailers ronmental segments society socio-environmental stakeholders sumers suppliers sustainable target technical tion ucts waste