Erfolgsfaktor Design Management

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Birkhäuser Basel, Feb 16, 2007 - Architecture - 272 pages
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Dieses Praxisbuch vermittelt Grundwissen über die Zusammenhänge von Markt und Design, über die Evaluation der Qualität von Designern, Produktdesign, Unternehmensdesign und über die Implementierung und das Management von Design in der Firma. Gutes Design ist von grosser Effizienz: es profiliert im Wettbewerb und spricht für Qualität. Ein Angebot strahlt, eine Ware wird begehrlich, eine Organisation unverwechselbar.

Veranschaulicht wird, was gute Designer auszeichnet, wo man sie in Deutschland, in Österreich und der Schweiz findet und wie man mit ihnen erfolgreich arbeiten kann. Auch die Kosten guten Designs werden erörtert.

In illustrierten Fallstudien zeigt das Buch konkret auf, warum und wie Design in der Unternehmensführung eine entscheidende Rolle spielt.

Ein Buch, das Unternehmern, Managern, Planern und Designern umfassend aufzeigt, was Design leisten und wie man es als wirkungsvolles Management-Instrument einsetzen kann.

This practical guide contains basic information on the relationship between the marketplace and design, on evaluating designers, product design, and workplace design, and on implementing and managing design within the organization. Good design is highly efficient—it boosts the company’s competitiveness by giving it a clear and visible image and argues for the high quality of its products and services. With the help of design, a special offer becomes radiant, a product desirable, an organization unique and unmistakable.

This book shows how to recognize good designers; where to find them in Germany, Austria, and Switzerland; and how to work with them successfully. It also discusses the cost of good design.

A series of illustrated case studies shows how and why design plays such a crucial role in the running of the enterprise.

A book that shows businesspeople, managers, planners, and designers the full range of what design can accomplish as well as how to use it as an effective tool for management.

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About the author (2007)

Gernot Brauer worked for BMW for many years, including as corporate spokesperson. He is now an independent journalist working in Munich and the author of a number of textbooks on corporate communications as well as design reports. He gives lectures and seminars on marketing and public relations.

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