Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

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Rockport Publishers, 2010 - ANTIQUES & COLLECTIBLES - 208 pages

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

 

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Contents

Introduction
7
IMAGERY
8
COLOR
14
DIMENSION
20
CONTRAST
26
SHAPE
32
SYMBOLS
38
TYPOGRAPHY
44
SOCIAL MEDIA
116
MULTIPLES
122
INTELLECTUAL PROPERTY
128
DOCUMENTATION
134
EVOLUTION
140
COMPETITION
146
ORIGINALITY
152
WIT
158

WRITING
50
STORY
56
ORDER
62
VARIATION
68
PERSONALIZATION
74
PSYCHOLOGY
80
PROCESS
86
PRODUCTION
92
DIGITAL IDENTITY
98
TRENDS
104
SHORTCUTS
110
IDEALISM
164
AUTHENTICITY
170
COMMITMENT
176
STRATEGY
182
RESEARCH
188
TOUCHPOINTS
194
INSPIRATION
200
SIMPLICITY
206
Contributor Index
207
Acknowledgments
208
Copyright

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About the author (2010)

Kevin Budelmannis president of People Design, a 25-person firm that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as People Design in 2007. Curt Wozniak is a copywriter with People Design, He joined the firm in 2008.

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