Europe At the Seaside: The Economic History of Mass Tourism in the Mediterranean

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Luciano Segreto, Carles Manera, Manfred Pohl
Berghahn Books, Apr 1, 2009 - History - 304 pages

Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area’s economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world’s most visited destinations.

 

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Contents

Introduction
1
Chapter 1Flying Visits
11
Chapter 2The Transformation of the Economic Model og the Balearic Islands
31
Chapter 3Tourism and Business during the Twentieth Century in Greece
49
Chapter 4The Development of the Portuguese Hotel Business 19501995
72
Chapter 5Sending the Italians on Vacation
90
Chapter 6Rimini
104
Chapter 7The Expansion Strategies of the Majorcan Hotel Chains
125
Chapter 8The French Group Accor and Tourism since 1967
144
Chapter 9Club Mediterranee 19502002
174
Chapter 10Tourism on the French Riviera
196
Chapter 11Tourism on the Costa del Sol
206
Contributors
233
Bibliography
236
Index
244
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About the author (2009)

Manfred Pohl received his PhD in History from the University of Saarbrücken, Germany. He is founder and chairman of the International Centre for Corporate Culture and History (ICCCH), which consists of the European Association for Banking and Financial History (EABH), the Institute for Corporate Culture Affairs (ICCA) as well as the Frankfurter Kultur Komitee. He is also founder of the Gesellschaft für Unternehmensgeschichte and co-founder of the Konvent für Deutschland. After forty years with Deutsche Bank, he officially retired in May of this year. Since 1997 he has been Honorary Professor at the University of Frankfurt. In October 2001 he received the European Award for Culture at the European Parliament in Strasbourg.

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