Evaluating complex business reports: a guide for executives

Front Cover
Dow Jones-Irwin, 1984 - Business & Economics - 86 pages
Offers practical advice on assessing the usefulness of research reports, identifies the most common types of report errors, and shows how to check scales, sampling error, and causal inferences

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Contents

Judging the Quality of ResearchBased
1
Researching the Right Problem
12
Ensuring Accurate Measurement
19
Copyright

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