Everyman's McLuhan

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Mark Batty Publisher, 2007 - Business & Economics - 151 pages
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Anyone who has ever considered media and its relation to humanity has most likely heard the name Marshall McLuhan. Famous for his adages, he was a careful student of 20th century media, and a prolific lecturer and author. Unquestionably, McLuhans writings are important, but all too often impenetrable. As technology speeds ahead and forces us to reconsider our relationship with it, McLuhans career merits a creative and accessible examination. W. Terrence Gordons Everymans McLuhan does just that. As McLuhans official biographer, Gordon is the perfect man to decipher the more confusing and problematic aspects of the McLuhan legacy. By applying McLuhans ideas and theories to the realities of 21st-century technology and media, like phones that play films and computer chip implants, Everymans McLuhan fosters a dialogue that was important when McLuhan was alive, but is even more relevant today as the line blurs between humans and the technologies we use regularly.

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About the author (2007)

W. Terrence Gordon has published more than twenty books, including "McLuhan For Beginners" and "Linguistics For Beginners". He is currently at work on a book about James Joyce and a biographical fiction about the legendary linguist Charles Kay Ogden. When he is not busy writing or teaching, Gordon photographs the haunting beauty of Nova Scotia, Canada, where he has lived since the 1970s.

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