Mark Batty Publisher, 2007 - Business & Economics - 151 pages
Anyone who has ever considered media and its relation to humanity has most likely heard the name Marshall McLuhan. Famous for his adages, he was a careful student of 20th century media, and a prolific lecturer and author. Unquestionably, McLuhans writings are important, but all too often impenetrable. As technology speeds ahead and forces us to reconsider our relationship with it, McLuhans career merits a creative and accessible examination. W. Terrence Gordons Everymans McLuhan does just that. As McLuhans official biographer, Gordon is the perfect man to decipher the more confusing and problematic aspects of the McLuhan legacy. By applying McLuhans ideas and theories to the realities of 21st-century technology and media, like phones that play films and computer chip implants, Everymans McLuhan fosters a dialogue that was important when McLuhan was alive, but is even more relevant today as the line blurs between humans and the technologies we use regularly.
What people are saying - Write a review
We haven't found any reviews in the usual places.
acoustic space advertising alphabet awareness Blondie Chesterton Clark Kent cliche and archetype Cliche to Archetype consciousness contrast create Dagwood environments Eri Hamaji essay evoked Explorations Ferdinand de Saussure Finnegans Wake Flore The Medium Frye global village Greystoke Gutenberg Galaxy human I.A. Richards idea interplay inviting readers James Joyce John Putnam Joyce's jThe Medium lis Korzybski language laws of media Li'l Abner linguistic lis the Massage literary Marshall McLuhan mass media Massage Quentin Flore Massage The Medium McLuhan and Watson McLuhan finds McLuhan probe McLuhan's thought Mechanical Bride media extend medium and message metaphor mode of perception mosaic nitty-gritty opening original saying painting PENGUIN BOOK phrases physical senses point of view posthumously published Laws printed word PRINTING AND SOCIAL psychological radio references Saussure sensory society speech structuralism T.S. Eliot television theme tribal Understanding Media Uy tike VANISHING POINT visual space Western culture writing Wyndham Lewis