Exercise Book-Public Relations Writing: F

Front Cover
Wadsworth, 1997 - Business & Economics - 152 pages
Offers hypothetical scenarios involving different situations and companies, and asks students to compare various public relations writing exercises based on the scenarios. Each exercise has a Quick Study section with information about completing the assignment.

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Contents

Scenario 2National Association of Trauma Specialists
17
QuickStudy 2Ethical and Legal Responsibilities of the PR Writer
32
QuickStudy 5Writing for Clarity and Interest
48
QuickStudy 7Grammar Spelling Punctuation
63
QuickStudy 9Backgrounders and Position Papers
76
QuickStudy 12Features for Print and Broadcasting
91
QuickStudy 15Newsletters
107
QuickStudy 17Employee AssociationTrade Magazines and Presentations
120
QuickStudy 20Campaign Writing
137
FProCom interoffice memo form
152
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