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Planning An International Expansion Strategy
Mobilizing the Adapted Development Means
Making a Success of Actions Undertaken
2 other sections not shown
according activities adapted advantage after-sales service agency agent Air France Airbus Industrie Baccarat brand budget Cadbury Schweppes campaign channels Chupa Chups clients Cointreau commercial communication company's competition competitors concerning consumer products cost countries development plan distribution distributors dynamic devices effects efficient enabled evolution example export executives exporting company factor field film foreign markets France French Grand Marnier headquarters importance industry innovation interest international development investment Japan Japanese L'Oreal launch major manufacturer market development media advertising ment motivation Moulinex necessary needs objectives obviously offer operation organization packaging participation Pepsi Challenge Pepsi-Cola personnel Peugeot POP material position possible preparation present priority markets problems professional profit promotional actions public relations purchase reinforced representative representative's retail outlets sales development sales promotion specific staff strategy subsidiary success turnover Yoplait