Extreme Toyota: Radical Contradictions That Drive Success at the World's Best Manufacturer

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A comprehensive look at what makes Toyota one of the world's best-run, most successful companies To an outsider, Toyota is hard to understand. The company moves forward gradually while also advancing in big leaps. It is frugal with its resources while spending extravagantly on people and projects. It is both efficient and redundant; it cultivates an environment of stability and paranoia; it is hierarchical and bureaucratic, but encourages dissent; it demands that communication be simplified while building complex communication networks. These contradictions are rampant at Toyota because its culture and managers intentionally embrace contradiction, opposites, and paradox. Granted unprecedented access to the inner workings of Toyota, the authors spent six years researching the company and performing more than 220 interviews with Toyota employees, distributors, and car dealers in order to determine what makes Toyota one of the world's best companies. Extreme Toyota offers an inside look at the radical contradictions within the company, created by its own management, and how these help Toyota outperform its competition. By putting a premium on creativity and paradoxical thinking as a corporate resource, Toyota has become the best car manufacturer and one of the most successful companies on earth. This book takes a fascinating inside look at what makes Toyota tick. Emi Osono, Norihiko Shimizu, and Hirotaka Takeuchi (Tokyo, Japan) earned MBAs from Stanford, U.C. Berkeley, and George Washington University and are Professors at one of Japan's leading business schools. Takeuchi works closely with Professor Michael E. Porter of Harvard University, with whom he co-authored Can Japan Compete? (978-0-465-05989-8).

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User Review  - justindtapp - LibraryThing

My interest in this book was to greater understand one of the biggest engines of economic growth where I live in central Kentucky. Most of my neighbors work on the Toyota assembly line in Georgetown ... Read full review

Extreme Toyota: radical contradictions that drive success at the world's best manufacturer

User Review  - Not Available - Book Verdict

Authors Osono, Norihiko Shimizu, and Hirotaka Takeuchi-all business professors at Hitotsubashi University, Japan-here provide a detailed look at the principles underlying the long-term success of car ... Read full review


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The Founders Philosophies

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About the author (2008)

Hirotaka Takeuchi, Emi Osono, and Norihiko Shimizu are business school graduates from the University of California, Berkeley, The George Washington University, and Stanford University, respectively. They are professors at one of Japan's top business schools, Hitotsubashi University, Graduate School of International Corporate Strategy (www.ics.hit-u.ac.jp). Takeuchi works closely with Professor Michael E. Porter of Harvard University, with whom he coauthored Can Japan Compete? (2000). All three authors are also frequent speakers at conferences and seminars around the world.

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