Eyeballs Out: How to Step Into Another World, Discover New Ideas, and Make Your Business Thrive

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I & D Publishing, Oct 1, 2010 - Business & Economics - 161 pages
Donna Sturgess, a member of the private network of top-tier business leaders known as the M50, demonstrates how immersion experiences can change a business or a life forever. Transformed by her own experience, she describes how focused mental and physical energy magnifies the imagination and sharpens the senses, allowing you to push past corporate boundaries, escape the confines of the office, and experience new worlds. The power of immersion generates novel business ideas that transcend spreadsheets and ho-hum strategies. With senses fully engaged, you can push yourself far beyond your comfort zone to a new level of innovation and achievement. The pulse races, the head spins, and the breath quickens as you step onto an aircraft carrier, ready to discover amazing insights into business and life. Immersing herself in the life of the USS Stennis, the author explains how anyone can develop a renewed thrill in the workplace and harness it for innovation and inspiration. Sturgess provides the essential tools you need to pursue your powerful visions: full engagement, a willingness to sacrifice, resilience, and flexibility in the face of nonstop stress. With these and other actionable tips on how to find and benefit from immersive experiences, the book pushes you to take the first step on a revelatory journey. Never stop looking, never stop learning, and never stop performing at top capacity with eyeballs out.

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About the author (2010)

A true thought leader and seasoned practitioner in driving growth through innovation, Donna Sturgess is the Global Head of Innovation at GlaxoSmithKline Consumer Healthcare. She is a visionary proponent of building brands through emotional strategies and sensory branding, and she frequently writes and speaks on these elements of remarkable brands and “switching on” a creative culture. Her articles have appeared in many magazines and books including Harvard Business Review, Brandweek, and Advertising Age.

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