Eyeballs Out: How to Step Into Another World, Discover New Ideas, and Make Your Business Thrive

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Greenleaf Book Group, Oct 1, 2010 - Business & Economics
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Contents

INTRODUCTION
THRILL
LIVE ACTION
SACRIFICE
FAITH AT WORK
RECOGNITION
BADGE POWER
HAPPY MOMENTS
DARK AND LIGHT
AFFECTING DECISIONS
STANDARD OF EXCELLENCE
MILITARY MIGHT
TOP TEN TAKEAWAYS
ARE YOU READY TO TAKE AN IMMERSION?
USING THE IMMERSION EXPERIENCE
SPECIAL THANKS

ANTICIPATING ACTION
THE BUSINESS GAME

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About the author (2010)

A true thought leader and seasoned practitioner in driving growth through innovation, Donna Sturgess is the Global Head of Innovation at GlaxoSmithKline Consumer Healthcare. She is a visionary proponent of building brands through emotional strategies and sensory branding, and she frequently writes and speaks on these elements of remarkable brands and "switching on" a creative culture. Her articles have appeared in many magazines and books including Harvard Business Review, Brandweek, and Advertising Age.

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