Fables Of Abundance: A Cultural History Of Advertising In AmericaFables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States. |
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FABLES OF ABUNDANCE: A Cultural History of Advertising in America
User Review - KirkusExcessive ambition weighs down this important revisionist history of advertising in the United States. Lears (History/Rutgers; No Place of Grace, 1981) argues that modern advertising does not, as most ... Read full review
Fables of abundance: a cultural history of advertising in America
User Review - Not Available - Book VerdictLears (history, Rutgers Univ.) offers a scholarly, multidisciplinary discussion of the relationship between advertising and culture, straying into literature, art, religion, and other areas to show ... Read full review
Contents
| 15 | |
| 17 | |
2 The Modernization of Magic | 40 |
3 The Stabilization of Sorcery | 75 |
4 The Disembodiment of Abundance | 102 |
Part II The Containment of Carnival | 135 |
5 The Merger of Intimacy and Publicity | 137 |
6 The Perfectionist Project | 162 |
8 Trauma Denial Recovery | 235 |
Part III Art Truth and Humbug | 259 |
9 The Problem of Commercial Art in a Protestant Culture | 261 |
10 The Courtship of AvantGarde and Kitsch | 299 |
11 The Pursuit of the Real | 345 |
12 The Things Themselves | 379 |
Notes | 415 |
| 477 | |
Other editions - View all
Fables Of Abundance: A Cultural History Of Advertising In America Jackson Lears Limited preview - 1995 |
Fables Of Abundance: A Cultural History Of Advertising In America Jackson Lears No preview available - 1995 |
Common terms and phrases
Abstract Expressionists abundance admakers adver advertising agencies aesthetic amid animistic artists audience authenticity Avant-Garde and Kitsch Barnum became began bourgeois Calkins Carnival carnivalesque celebrated chap Chicago claimed clients commercial commodity civilization consumer culture consumption copy copywriter Cornell corporate advertising critics critique decades developing discourse dream economic embodied emerging everyday fantasy figure Godey's History human ibid idiom imagery images industry James Joseph Cornell JWT Archives Lionni literary magazine magical managerial ment modern modernist moral N. W. Ayer national advertising nineteenth century objects P. T. Barnum painting patent medicine peddler popular Printers producerist professional promoted Protestant radio realism rhetorical Saturday Evening Post selling sense sentimental social society sought Stanley Resor Stuart Davis sumer Theodor Adorno things tion tising trade card trade press tradition transformation twentieth century Victorian vision vitalist Walter Thompson Warshaw Collection women worldview writers wrote York
Bibliographic information
| Title | Fables Of Abundance: A Cultural History Of Advertising In America |
| Author | Jackson Lears |
| Publisher | Basic Books, 1995 |
| ISBN | 078672322X, 9780786723225 |
| Length | 416 pages |
| Subjects | › › Social Science / Sociology / General |
| Export Citation | BiBTeX EndNote RefMan |