Facebook Advertising For Dummies

Front Cover
John Wiley & Sons, Oct 26, 2010 - Business & Economics - 336 pages
Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.

  • Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
  • Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
  • Walks you through planning and creating an advertising campaign
  • Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
  • Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data

Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

 

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Contents

Introduction
1
The Part of Tens 249
3
Getting Started with Facebook Advertising
7
Setting Up Your Facebook Account
23
Launching Your Facebook
41
Align Your Ad Campaign with Your Marketing Objectives
52
Buying Strategies
63
Understanding the Types of Ad Campaigns
81
Following Up with Your Leads
167
Tracking Your Conversions
175
Minding Your Metrics
179
Checking Out the Data
181
Creating Reports
199
Piecing Together a Dashboard
226
Extending the Facebook Experience
231
Ten Facebook Page Promotion Techniques Besides Ads
251

Getting Set to Implement and Measure Results
95
Managing Your Facebook
117
Creating a Separate Tab for Your Campaign
127
Testing and Optimizing Your Ad Campaign
137
Optimizing Your Campaign
143
Tracking Conversions to Sales
159
Ten or So Facebook Ads Beginner Mistakes
263
Ten Nontraditional Facebook Ad Campaigns
275
Ten Resources for Facebook Advertisers
289
Index
305
Copyright

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About the author (2010)

Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.

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