Factors Affecting Buying Decision of Customers’ in Apparels Retailing
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Dhruva College of Management, course: PGDM, language: English, abstract: In India retail industry is the largest among all the industries, the retail industry is upgrading itself providing with endless array for customer choices like changing life style, customers brand awareness depending on income level of customers. The retail industry in India is hailed as a sunrise sector and the value is estimated to increase from US $330 billion in 2007 to US$640 billion by 2015 i.e., almost double the value. The size of India's retail sector is currently estimated at around $450 billion and organized retail accounts for around 5% of the total market. We cannot take customers for granted because consumer buying behavior determines how consumer decides which product to buy and what all factors are responsible for the buying decision. The firm has to satisfy the needs and wants of a consumer. Hence the present study has been conducted to understand the impact of various factors viz. physical attributes, display, merchandise, sales people, and overall quality of store on customers' buying decision in Apparel Retailing.
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100.0 Overall Quality advertising and communication affects the buying alteration service article on consumer Big Bazaar brand buy the product buyer buying process Category killers consumer buying behavior consumer buying decision consumer decision Cumulative Percent Valid Customer satisfaction level customers is taken customers rated excellent decision of consumers decision of customers Excellent Total Missing expected to grow Facebook factors physical attributes Frequency Percent Valid graph impact on buying India retail industry Indian retail industry in India industry is expected level for overall majority of customers merchandise and sales Missing System Total multiple regression analysis organized sector particular store Percent Cumulative Percent Percent Valid Percent Percent Valid Poor personnel and gender plays a major purchase decision quality of billing quality of sales rated poor retail in India sales personnel show any impact social networking sites taken as dependent Tata Group Total Missing System Valid Percent Cumulative Valid Poor Fair written an article