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The Problem and Its Importance
literature in the Field
Plan of the Study
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amount of reviewing Anthony Adverse basis best seller lists best seller record best seller scores best selling authors book buyers book club selections book industry Book Review Digest book sales chapter Chronicle club choice comparable copies correlation critics dealers decline early advertising evidence fact factors favorable reviews fiction fugitive behavior fugitive processes furnish Herald Tribune hypothesis included interest groups intrinsic qualities large number literary editor literature Lost Horizon measure Month Club novels oversales persons phenomena Plate poor sellers popular prediction previous best seller previous books PRIZE NOVELS problem promotion publishers Pulitzer prize quartile rated readers relationship reports reviews and sales sales curve sales records sales success sample lists seems sell books serial shown in table Sinclair Lewis social sold spring season Stanley Unwin subsequent books successful sales successive books suggests tion tising trade unpredictability vertising Weekly wholesale house writer York York Herald Tribune