False teeth to a chicken: products, advertising & you

Front Cover
International Pub, Corp., 1991 - Business & Economics - 218 pages
A nontechnical introduction to marketing discusses the relationship between the product maker and the consumer, marketing and advertising techniques, and the role of the consumer in promoting product safety and satisfaction

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Contents

Confluence of Influence
49
77
55
Wise Guise or the Many Roles Consumers Play
76
Copyright

2 other sections not shown

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