Fashion: From Concept to Consumer
This thoroughly revised survey examines the entire fashion industry from product development in textiles, apparel, and accessories, to marketing, wholesale distribution, and retailing. Featuring 125 exceptional color illustrations and 25 historic photographs, this edition starts readers off with a foundation in fashion fundamentals. It covers the development, production, and marketing of raw materials and traces the fashion manufacturing process from design and merchandising development through production and sales to retailers. It also provides information on every major designer and manufacturer including: Tommy Hilfiger, Donna Karan, Calvin Klein, Ralph Lauren, Isaac Mizrahi, and many more. The Sixth Edition now includes all-new sections on demographics, psychographics, globalization, marketing strategies, computer technology, and women's, men's and children's apparel and accessories. For professionals in the fashion industry, or individuals who want to learn more about it.
What people are saying - Write a review
We haven't found any reviews in the usual places.
THE FUNDAMENTALS OF FASHION
MASS PRODUCTION OF CLOTHING
EFFECTS OF WORLD WAR I ON THE STATUS OF WOMEN
43 other sections not shown
Other editions - View all
accessories advertising apparel manufacturers Armani basic buttons buyers Calvin Klein Chapter children's wear clothing collection color companies consumer cost cotton Courtesy couture create customers Dana Buchman Dior Discuss Donna Karan dress dyeing example fabric producers fashion centers fashion industry fashion trends fiber producers finished Giorgio Armani important jacket Jessica McClintock jewelry John Galliano Karl Lagerfeld knits label labor leather Liz Claiborne look Lyocell machine man-made fibers manufacturers and retailers men's wear ment natural fibers needed operations Paris pattern patternmaker percent polyester popular pret-a-porter price range prints product development promotion purchase Ralph Lauren ready-to-wear retail stores season selling sewing sewn shoe showrooms silhouette silk specialty stores sportswear style suits sumer tailored textile textile industry texture tion Tommy Hilfiger trade trimmings United usually visual merchandising weave Women's Wear Daily wool woven yarn