Fashion: From Concept to Consumer
This thoroughly revised survey examines the entire fashion industry from product development in textiles, apparel, and accessories, to marketing, wholesale distribution, and retailing. Featuring 125 exceptional color illustrations and 25 historic photographs, this edition starts readers off with a foundation in fashion fundamentals. It covers the development, production, and marketing of raw materials and traces the fashion manufacturing process from design and merchandising development through production and sales to retailers. It also provides information on every major designer and manufacturer including: Tommy Hilfiger, Donna Karan, Calvin Klein, Ralph Lauren, Isaac Mizrahi, and many more. The Sixth Edition now includes all-new sections on demographics, psychographics, globalization, marketing strategies, computer technology, and women's, men's and children's apparel and accessories. For professionals in the fashion industry, or individuals who want to learn more about it.
What people are saying - Write a review
We haven't found any reviews in the usual places.
MASS PRODUCTION OF CLOTHING
EFFECTS OF WORLD WAR I ON THE STATUS OF WOMEN
41 other sections not shown
Other editions - View all
accessories advertising American apparel manufacturers buyers Calvin Klein chandise Chapter children's wear clothing collection color companies consumer cost costume cotton Courtesy couture create customers Dana Buchman department store designers Donna Karan dress dyeing electronic data interchange example expensive fashion business fashion center fashion industry fashion trends finished garment Giorgio Armani handbags important jewelry Karl Lagerfeld knits labor leather lifestyles Liz Claiborne look machine magazines man-made fibers manufacturers and retailers men's wear ment natural fibers needs Paris pattern percent popular pret-a-porter price range prints private label product development promotion purchase Ralph Lauren ready-to-wear retail stores Saks Fifth Avenue sample season selling sewing shoe showrooms silhouette silk specialty stores sportswear style suits sumer tailored textile textile industry tion Tommy Hilfiger trade trimmings United usually vendor visual merchandising weave Women's Wear Daily wool yarn York