Fashion Advertising and Promotion
This easy-to-read, basic text explores the advertising and promotion methods used by fashion designers, manufacturers, retailers, materials processors, resident buying offices, forecasters, trade associations, expositions, and other professionals and the role each method plays in the fashion industry. It includes print and broadcast media as well as special event and other promotion presentation techniques.
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Planning Advertising and Promotion
Advertising Agencies and Promotional Services
Advertising Media and
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