Fashion Advertising and Promotion

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This easy-to-read, basic text explores the advertising and promotion methods used by fashion designers, manufacturers, retailers, materials processors, resident buying offices, forecasters, trade associations, expositions, and other professionals and the role each method plays in the fashion industry. It includes print and broadcast media as well as special event and other promotion presentation techniques.

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Planning Advertising and Promotion
Advertising Agencies and Promotional Services
Advertising Media and

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About the author (1999)

Jay Diamond is professor of marketing, retailing and fashion at Nassau Community College where he teaches courses on fashion and retailing. He has received such honours as Distinguished Professor of the State University of New York and the first Distinguished Achievement Award at Nassau Community College. He has written textbooks on retailing, fashion and related subjects and is co-creator and writer of a video series on fashion retailing. Ellen Diamond is an adjunct member of the department of marketing, retailing and fashion at Nassau Community College. Her paintings and lithographs are featured in galleries across the United States and she received the honour of membership to the National Association for Women Artists. She is also an author and co-author of textbooks on fashion retailing and visual merchandising and she co-created and wrote a video series on fashion retailing.

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