Fashion Design: The Complete Guide

Front Cover
AVA Publishing, Feb 9, 2012 - Design - 208 pages

Fashion Design: The Complete Guide is a modern and stylish introduction to working within the fashion industry today. Catwalk images show the latest trends and contributions from industry professionals span centres of fashion across London, Paris and New York. A fabulous selection of images and plenty of suggestions of further resources make this a useful and exciting springboard into a successful career in fashion. This behind-the-scenes guide to the study of fashion is for current and aspiring designers, fashion lovers and students. It provides an all-inclusive overview of the entire design process, covering the history of fashion, fashion illustration, colour and fabrics, the journey from concept to finished garment, research processes, presenting a collection and professional practice. It is generously illustrated throughout with images from famous designers, includes promising graduate work and showcases original artwork from a variety of studios.

The new essential text for aspiring fashion designers, Fashion Design: The Complete Guide is filled with practical advice at every stage, including help with portfolios, personal promotion and career opportunities. With an attractive and colourful layout, every chapter also includes interviews, discussion questions, activities and further reading. The book is illustrated with beautiful examples of work from both established and up-and-coming designers, including Alexander McQueen, Viktor & Rolf, Jean-Paul Gaultier, Christian Dior, Anna Sui, Jonathan Saunders, Mary Katrantzou and Elie Saab, and pictures of style icons such as Tilda Swinton and Gwen Stefani.

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About the author (2012)

John Hopkins is head of Fashion and Textiles at Winchester School of Art, University of Southampton, UK. He studied at Central St Martins College of Art and Design, London, graduating with a Masters in Fashion Design. He worked as a womenswear designer at Jaeger and Burberry for over ten years, as well as being a freelance illustrator for the Fashion Service in London and New York. His teaching career began in the United States, where he served as chair of Fashion at Savannah College of Art & Design, before returning to the UK to take up his position at Winchester. He has written two other books for AVA: Basics Fashion Design: Drawing and Basics Fashion Design: Menswear.

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