Fashion Forecasting

Front Cover
John Wiley & Sons, Mar 16, 2009 - Design - 232 pages
Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends.


Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

 

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Contents

Design Intelligence Brand
4
Design Intelligence futures
6
Design Intelligence other key players
16
The Fashion Forecasting Industry
17
Here There
18
Mudpie Design Ltd
40
WGSN
50
Carlin International
70
Viewpoint View Colour Planner
122
The Process
123
The Process Colour
124
The Process Inspiration
136
The Process Fabric
142
The Process Mood Boards
148
The Process Seeing
150
The Process Case Study Womenswear
158

Trendstop
76
Peclers Paris
86
Concepts Paris
94
Li Edelkoort
102
Other Key Players
104
Fashion Forecasting Magazines
110
WeAr Global Magazine
112
View Publications
116
Tex tile View Magazine
117
View 2 Magazine
119
The Process Case Study Menswear
170
Communication Type
198
Communication Layout
206
Communication Application
211
End Note
217
Bibliography
218
Contacts
219
Index
222
Copyright

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About the author (2009)

Kathryn McKelvey is a Reader in the School of Design at Northumbria University. She teaches visual communication, graphics and interactive media but fashion remains the key area for her own research. She worked in the fashion forecasting industry in New York, as an illustrator/designer, before commencing an academic career.


Janine Munslow is Head of Fashion at Northumbria University. She teaches Fashion Marketing - product development and promotion. Previously she worked as a fashion and textile designer in London before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East and with established retailing outlets in London.

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