Fashion advertising and promotion

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Delmar Cengage Learning, 1996 - Business & Economics - 437 pages
Explore the specialized advertising and promotion methods used by fashion designers and manufacturers, retailers, materials processors, resident buying offices, fashion forecasters trade associations, expositions and more by using this text. It includes all of the print and broadcast media used in advertising, and the special promotions and events that are employed in the fashion industry.

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Contents

Advertising Agencies and Promotional Services 87
9
Planning Advertising and Promotion
61
Advertising Media and
109
Copyright

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About the author (1996)

Jay Diamond is currently a Professor of Marketing, Retailing and Fashion at Nassua Community College in Garden City, New York. A partner in the Helen Diamond shops he has extensive experience as a buyer and visual merchandiser. Diamond has written numerous texts on the many facets of the fashion industry including Fashion Apparel and Accesories (Delmar, 1994).

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