Fashioning Japanese Subcultures

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Berg, Aug 7, 2012 - Design - 175 pages
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Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally.

Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers.

Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.

 

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Contents

INTRODUCTION
1
GEOGRAPHICALLY AND STYLISTICALLY DEFINED JAPANESE SUBCULTURES
43
THE POWER OF THE YOUTH TRICKLEUPBUBBLEUP THEORY REVISITED
115
The Future of Japanese Subcultures
136
Appendix
139
Notes
149
References and Further Reading
155
Index
173
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About the author (2012)

Yuniya Kawamura is Associate Professor of Sociology at the Fashion Institute of Technology, State University of New York. She is the author of The Japanese Revolution in Paris Fashion (Berg, 2004), Fashion-ology (Berg, 2005), and Doing Research in Fashion and Dress (Berg, 2011).

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