Fat Hogs and Dead Dogs: How to Use Ideas, Inventions and Patents to Win the War for Your Markets and Profits
Inventor of many nationally-marketed products, holder of 130 patents, successful executive & entrepreneur, Jack Miller guides the reader through the mysteries of new product invention, marketing & protection. He offers simple, practical methods for using creativity to create wealth for individuals, corporations & the nation. Miller answers questions that have confused managers for years, such as: What is the difference between an idea & an invention? What makes a new product patentable? What is the difference between a good patent & one "not worth the paper it's written on?" How does a CEO develop creative, strategic new product planning? How do you assign dollar values to inventions? How does intellectual property add to net worth? You will laugh out loud at stories about "fictional" characters every manager will recognize. The illustrations are funnier than the comics, but so filled with hard-hitting truths you will never manage your business the same way again. A fat hog is a highly profitable product, & competitors want your fat hog. This book turns up-side-down old myths about how to create, find, market & protect fat hogs & high profits. If it wasn't so much fun to read, it would be a good MBA textbook.
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IDEAS INVENTIONS AND PATENTS
THE CREATIVE ORGANIZATION
BIRTH OF A FAT HOG
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