Feminist Media Studies

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SAGE, Jul 28, 1994 - Language Arts & Disciplines - 173 pages
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Feminists have long recognized the significance of the media as a site for the expression of - or challenges to - existing constructions of gender. In this broad-ranging analysis, Liesbet van Zoonen explores the ways in which feminist theory and research contribute to the fuller understanding of the multiple roles of the media in the construction of gender in contemporary societies.

The text initially outlines some major themes in feminist media studies and the ways in which they offer specific models for understanding the media. The author goes on to examine the key questions posed by a gendered approach within communication and cultural studies. Issues explored include: theories of transmission, representation, constructi

 

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Contents

New Themes
11
A New Paradigm?
29
Media Production and the Encoding of Gender
43
Media Texts and Gender
66
Spectatorship and the Gaze
87
Gender and Media Reception
105
Research Methods
127
Conclusion
148
References
156
Index
168
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About the author (1994)

Liesbet van Zoonen is an Assistant Professor in the Department of Communication at the University of Amsterdam.

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