Feminist media studies

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Sage, Jul 28, 1994 - Language Arts & Disciplines - 173 pages
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Feminist Media Studies provides a critical introduction to the relations between gender, media and culture. Feminists have long recognized the significance of the media as a site for the expression of - or challenges to - existing constructions of gender. In this broad-ranging analysis, Liesbet van Zoonen explores the ways in which feminist theory and feminist research contribute to the fuller understanding of the multiple roles of the media in the construction of gender in contemporary societies. The text initially outlines some major themes in feminist media studies and the ways in which they offer specific models for understanding the media. The author goes on to examine the key questions posed by a gendered approach within communications and cultural studies. Issues explored include: theories of transmission, representation, construction and discourse; the structures of media organization and production; the analysis of media representations through content analysis and semiotics; the contradictions of the gendered image as spectacle; new approaches to understanding the audience and the politics of media reception; the potential of feminist and interpretive research strategies. Providing an invaluable synthesis of a broad range of theoretical and empirical work, this book will be essential reading for students of communications, cultural studies and women's studies.

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Contents

Encodingdecoding
8
A New Paradigm?
29
Media Production and the Encoding of Gender
43
Copyright

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About the author (1994)

Van Zoonen is professor of media and popular culture at the University of Amsterdam.