Festival and Events Management: An International Arts and Culture Perspective
Ian Yeoman, Jane Ali-Knight, Martin Robertson, Siobhan Drummond, Una McMahon-Beattie
Routledge, 2004 - Sports & Recreation - 418 pages
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA
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achieve activities analysis Apulia areas arts attendees attract audience Australia behaviour benefits Bowdin box office brand budget capacity Capital Christmas Carling Festival catering costs cultural decision demand destination economic impact Edinburgh International Festival effective ensure environment environmental evaluation event management event organizers events industry example experience factors festivals and events focus funding Getz Goldblatt groups Hall Hogmanay host community identify important income increase investment involved issues John Wiley Leeds Metropolitan University leisure London ment merchandise Napier University objectives Olympic operational participation planning potential programme promotion public entertainment licence Puglia region relationship revenue risk role rural sector service quality Sidmouth social special events sponsors sponsorship staff stage stakeholders strategy success Sydney Temple Newsam tion venue visitor manager VisitScotland wine tourism Winter Festival Yield Management