Festival and Events Management: An International Arts and Culture Perspective

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Ian Yeoman, Jane Ali-Knight, Martin Robertson, Siobhan Drummond, Una McMahon-Beattie
Routledge, 2004 - Sports & Recreation - 418 pages
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA
 

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Contents

Managing the arts culture and leisure experience
51
Marketing revenue and retail operations
112
Policies and strategies of art and leisure event management
215
Case studies and contemporary issues of arts and leisure festivals and events
308
Index
409
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