Festival and Events Management: An International Arts and Culture Perspective

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Ian Yeoman, Jane Ali-Knight, Martin Robertson, Siobhan Drummond, Una McMahon-Beattie
Elsevier Butterworth-Heinemann, 2004 - Sports & Recreation - 418 pages
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA

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