Festival and special event management
John Wiley & Sons Australia, Jan 31, 2005 - Business & Economics - 518 pages
Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional 'tools' and regional impacts of festivals and special events.
The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.
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Part 2 Event strategy 83
The planning function 114
Developing a strategic plan 125
28 other sections not shown
activities areas artists attendance audience Australian benefits brand breakdown structure Brisbane Broncos budget catering cent chapter conference consumers Content theories contract coordination corporate costs create cultural Ekka elements ensure entertainment equipment Equitana evaluation event company event industry event logistics event management event marketing event or festival event organisers event tourism events and festivals example experience festivals and events Figure Gantt chart groups human resource identify impact important integrated marketing communication International involved John Farnham logistics manager major events Melbourne ment objectives Olympic Games overall performance potential problems project management promotion responsibility risk management Rugby World Cup schedule sound South Wales special events sponsors sponsorship sporting events staff stage stakeholders strategy success suppliers Sydney Festival Sydney Olympic tasks Telstra theme ticket venue visitors volunteers Woodford Folk Festival
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