Festivals, Special Events, and Tourism
"Festivals, Special Events, and Tourism examines what makes some festivals and events truly special, and how their unique ambience can powerfully motivate travel, animate otherwise static attractions, create positive images of destinations, act as a catalyst for development, and mobilize community tourism planning." -page 1.
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Potential Economic Benefits of Events and Event Tourism
Definition of Festival
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activities America's Cup arts attendance audience Australia Australian Grand Prix authentic benefits celebration Chapter community festivals competition cost-benefit costs create destination area destination planning Dickens economic impact effects entertainment estimate evaluation event organizers event tourism example expenditure experience Expo 86 facilities festivals and events festivals and special fostering goals groups heritage historic host community image-making important income industry interest leisure major market area marketing mix marketing planning mega-events multiplier National Capital Commission National Capital Region needs Olympics Otago Goldfields package participants percent perspective planning and marketing policies potential problems promotions recreation regional reported residents revenue roles sample segments special events specific spending sponsors sponsorship sporting events strategy target markets tourism development tourism planning tourism products tourist attractions tourist organizations tours traditional trip types visitor surveys visits volunteers Western Australia Winterlude world's fairs Zealand