Festivals, Special Events, and Tourism
"Festivals, Special Events, and Tourism examines what makes some festivals and events truly special, and how their unique ambience can powerfully motivate travel, animate otherwise static attractions, create positive images of destinations, act as a catalyst for development, and mobilize community tourism planning." -page 1.
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Potential Economic Benefits of Events and Event Tourism
Definition of Festival
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activities annual appeal approach arts assessment assistance associated attendance attractions Australia become benefits Capital celebration Chapter considered costs create cultural customers demand desired destination determine direct discussion economic effects elements estimate evaluation event tourism example experience facilities fairs festivals and events festivals and special forms fostering goals groups heritage historic host impact important income increase industry interest involved leisure major marketing means measure mega-events motivations multiplier nature needs opportunities organizers package parks participants particularly percent performances planning possible potential problems promotions regional reported residents result roles sample season segments setting social special events specific spending strategy successful survey theme tours traditional trip types visitors visits world's Zealand