Festivals and Tourism: Marketing, Management and Evaluation
Philip Long, Mike Robinson
Business Education Publishers, 2004 - Festivals - 218 pages
Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.
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activities analysis Annals of Tourism annual Arkaroola attractions audiences Australia behaviour benefits bidding process Capital of Culture Caribbean Community competitive context cultural event tourism cultural tourism Daejeon Danish destination Dubai Shopping Festival economic impact entertainment European evaluation event management event organisers event owners experience Expo Exposition factors festival organisers festival tourism festivals and events Flora Macdonald FMHG Getz global GMHG Grandfather Mountain hallmark events Highland Games host identified important increase infrastructure involved latent visitors leisure Lisbon major mega-events million motivation participation performing arts performing arts events phase planning Porto programme promotion Raybould region regulation relation rock festivals Roskilde Festival sector social soft law special events sporting stage strategies strict liability theatre Total Eclipse tour tourism industry tourism market Tourism Research Trinidad Carnival urban venues Westerbeek Woodford Folk Festival