Festivals and Tourism: Marketing, Management and Evaluation

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Philip Long, Mike Robinson
Business Education Publishers, 2004 - Festivals - 218 pages
Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.

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Contents

links and developments
1
Marketing and Markets
9
modelling performing arts tourism events and effective marketing
15
Copyright

11 other sections not shown

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