Festive Graphics: The Art and Design of Self Promotion

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RotoVision, 2004 - Design - 208 pages
The nightmare brief for design consultancies around the world is...what shall we do for Christmas this year? Festive Graphics is a collection of the coolest yule solutions. Every year, designers are faced with the need to reinvent ways to charm their clients end thank them for their business, while convincing them that they are the best creative resource available. From specially commissioned bottles of vodka to pressed aluminum, from live Christmas trees to completely illuminated building facades, Festive Graphics showcases the highest quality examples of design ingenuity and wit. Both humorous and useful, it reveals the thoughts and rationale of the designers whose work is featured, thus making Festive Graphics inspirational beyond the Christmas brief.

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About the author (2004)

Designer Scott Witham, who has worked for global clients including Sony, Virgin, Orange, Bacardi-Martini Ltd., and the Royal Bank of Scotland, is the creative director of his own company, Traffic Design Consultants in Glasgow. He is also the author of Festive: The Art and Design of Promotional Mailing.

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