Festive Graphics: The Art and Design of Self Promotion
The nightmare brief for design consultancies around the world is...what shall we do for Christmas this year? Festive Graphics is a collection of the coolest yule solutions. Every year, designers are faced with the need to reinvent ways to charm their clients end thank them for their business, while convincing them that they are the best creative resource available. From specially commissioned bottles of vodka to pressed aluminum, from live Christmas trees to completely illuminated building facades, Festive Graphics showcases the highest quality examples of design ingenuity and wit. Both humorous and useful, it reveals the thoughts and rationale of the designers whose work is featured, thus making Festive Graphics inspirational beyond the Christmas brief.
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ASSOCIATES LOCATION AUSTRALIA CREATIVE DIRECTOR bay leaf BBBBBBBBB BD-TANK Bocce calendar CANADA CREATIVE DIRECTOR celebrate Christmas card Christmas tree clients and friends CREATIVE DIRECTOR DAVID CREATIVE DIRECTOR GARY CREATIVE DIRECTOR PAUL CREATIVE TEAM SCOTT DESIGN GROUP DESIGN LOCATION LONDON DESIGN LTD DRESS DRESS DRESS festive mailing festive season G 8 G G a G G C G G G G Gary Doherty gift give greeting card Groundhog Day HARRY PEARCE holiday mailers holiday promotion humour idea INC LOCATION Interbrand LOCATION BRISBANE LOCATION GLASGOW LOCATION LOS ANGELES LOCATION NEW YORK LTD LOCATION LONDON Managing Director MARK FISHER Merry Christmas MISSING MISSING MISSING NICK CLARK opportunity packaging PAUL GRAY PENTAGRAM produce a Christmas produce a festive recipients reindeer games SAATCHI SAATCHI & SAATCHI SCOTT WITHAM self-promotion pieces showcase snow traditional UK CREATIVE DIRECTOR wanted to create Williams and Phoa WYSIWYG