Field Casework: Methods for Consulting to Small and Startup Businesses
"An indispensable guide for students who consult to businesses." --Jerry Katz, Series Editor Thousands of students participate in fieldwork experiences every year. Field Casework addresses the common questions and concerns of students engaging in consulting projects for small and startup businesses. Offering practical guidance, this informative text supports and directs the reader from the initial project assignment and client meeting to the closing presentation and exit meeting. Primary chapters are devoted to establishing client relationships, conducting the information search, maintaining a cohesive student consulting team, and developing recommendations for the client business. A unique feature of this book is the incorporation of student reactions, responses and advice in each chapter. Information about the role of the Small Business Administration, and Small Business Institutes, confidentiality, and ethical considerations is included in two appendixes. This book is an excellent resource and essential guide for students of management, organizational studies, economics, and marketing or a variety of other courses that require consulting projects. The real-world examples, sound methods, and student feedback provided make Field Casework an extremely relevant text. *B*
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
action plan addition address the client's alternative analysis assessment assignment Baylor University behavior Bradley University business plan business problems client firm client's needs communication complete consulting project coordination creative customers decisions Deliverables develop discussion effective ensure entrepreneur entrepreneurship evaluation expected field consulting field experience fieldwork experience fieldwork process fieldwork project Final Report finance firm's free rider gather GROUP DYNAMICS group members ideas implementation important individual industry Initial Meeting involved issues Objectives organization perform personal computer potential presentation professional project management chart Project Purpose proposed business questions recommendations relationships responsibility result role role conflict SBI Director SBI program schedule share situation skills Small Business Institute sources specific Standard & Poor's student consulting team student team successful Suite survey Task Manager team needs team's activities team's efforts textbook tion Top 10 List