Field Casework: Methods for Consulting to Small and Startup Businesses

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SAGE, Feb 6, 1996 - Business & Economics - 138 pages
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Thousands of students participate in fieldwork experiences every year. Field Casework addresses the common questions and concerns that students engaging in consulting projects for small and startup businesses have. Offering practical and direct guidance, this informative text supports and directs the reader from the initial project assignment and client meeting to the closing presentation and exit meeting. Primary chapters are devoted to establishing client relationships, conducting the information search, maintaining a cohesive student consulting team, and developing recommendations for the client business. A unique feature of the book is the incorporation of student reactions, responses and advice in each chapter. Information about the role of the Small Business Administration, and Small Business Institutes, confidentiality, and ethical considerations is included in two appendices.
 

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Contents

The Purpose and Goals of Fieldwork
1
What It Is and What It Isnt
17
Managing the Fieldwork
29
Managing the Student Consulting Team
63
Launching the Fieldwork Information Search
85
Developing Recommendations
99
Professionalism Confidentiality
115
Index
135
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About the author (1996)

Lisa Gundry is Professor of Management in the Charles H. Kellstadt Graduate School of Business at DePaul University, where she teaches courses in Creativity in Business, Entrepreneurship & New Venture Management, and Entrepreneurship Strategy.  She is Director of the Leo V. Ryan Center for Creativity and Innovation at DePaul.  The Center offers programs on creative discovery and business innovation to the academic and business communities.   Dr. Gundry was awarded the Innovation in Business Education Award in 1997, by the American Assembly of Collegiate Schools of Business (AACSB) Mid-Continent East Association. She has also received the DePaul University Excellence in Teaching Award.   

Her most recent book is entitled, Breakthrough Teams for Breakneck Times: Unlocking the Genius of Creative Collaboration (Dearborn Pub: 2001, with L. LaMantia). She is also co-author of Blueprints for Innovation, with Charles W. Prather, 1995, Amacom, and Field Casework:  Methods for Consulting to Small and Start-up Businesses, (Sage with A. Buchko, 1996). Dr. Gundry has published numerous articles in journals including, Journal of Business Venturing, Journal of Management, Journal of Business Ethics, Human Relations, Journal of Small Business Management, IEEE Transactions on Engineering Management, International Journal of Entrepreneurship and Innovation, Journal of Enterprising Culture, Journal of Developmental Entrepreneurship, and Organizational Dynamics. She conducts research on issues related to innovative processes in organizations, entrepreneurial growth strategies, and creativity in business. Her work has been featured in media such as The Wall St. Journal, Newsweek, Business Week, Chicago Tribune, Crain’s Chicago Business.

Buchko is Associate Professor of Management in the College of Business, Bradley University, teaching graduate and undergraduate courses in Planning and Strategy and a graduate course in Executive Development.

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