Finance Without Fear: A Guide to Creating and Managing a Profitable Business

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Inst for Finance & Entrepre, 2011 - Business & Economics - 312 pages
Finance Without Fear should be read by anyone starting or managing a business. The easy-to-read style helps remove the fear of finance for the entrepreneur, the small business owner, and the manager. Finance does not need to be mysterious and intimidating. Basic business finance is not hard to understand, and the business owner or manager who understands finance has a leg up on the competition. Finance Without Fear explains the key financial statements the cash flow statement, profit and loss statement, and balance sheet and provides the tools to analyze these financial statements. Genuine case studies of small businesses a retail shop, small manufacturing business, and medical office - are used throughout, so you can compare the way your business works to the case studies, and to industry norms. In the short amount of time it will take to read Finance Without Fear, you will learn the basics of finance, and the keys to creating and managing a profitable business.
 

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Contents

Introduction
1
Chapter
8
Chapter
12
Three Sample Companies
13
Financial Statements
29
Cash Flow Statement Basics
31
Organize Your Cash Flow by Activity
41
Profit and Loss Statement Basics
47
Working Capital and Operational Efficiency
159
Payment Period
163
Asset Turnover
170
Managing Collection and Payment Periods
176
Can You Pay Your Bills?
181
Can You Pay the Bank?
189
Measuring Growth
199
Using Financial Tools to Manage Your Business
209

Chapter 6
48
The Difference Between Cash and Profit
73
Cash Without Profit
80
Balance Sheet Basics
87
Chapter 20
94
How the Balance Sheet Varies by Business Type
111
How Financial Statements Tie Together
119
Tools to Help You Make Money
133
Evaluating Profitability
135
Understanding Return on Assets
154
Building and Operating Your Business
219
Starting Your Business
231
Planning and Budgeting Growth
245
Taxes and Your Business
261
Accounting and Your Business
271
Finding the Money to Start and Operate Your Business
285
Outside Investors and Venture Capitalists
298
About the Authors
303
Copyright

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About the author (2011)

William S. Hettinger, Ph.D. is an internationally known consultant and educator with more than twenty years experience in finance, real estate, and innovation and entrepreneurship. As an educator, he has trained numerous students in entrepreneurship and small business creation.

John Dolan-Heitlinger, MBA, is a nationally known consultant and business executive with more than twenty years experience as a CEO and senior executive in financial institutions, and as a consultant to financial institutions and small businesses.

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