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acid-free paper additional advantage advertising American Ann Reinke Arly Allen author-supplied Avenue Bethesda Biology Editors BITNET Bradley Hundley budgets CELL charges Clancy computerization consider copy copyediting copyeditor Council of Biology Cynthia Smith delivery direct mail editorial office electronic envelope expenses financial management halftone handling important in-house increase individual institutional issues journal publishing Journal subscription fulfillment Julie Miller Less cost librarians lists manuscript office Mary Ann Liebert media buyer Monica Creamer NEJM NRCC journals number of pages offprints package page charges paper pharmaceutical company plastic position potential Press printed printer promotional publication publisher's reader renewal reprints require responsibilities revenue Rockefeller University Scholarly Publishing scientific journals scientific publishing second class secondary income Society Space advertising specific staff strategy Street subject area submission fees subscribers typesetter U.S. Postal Service