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How Marketing Can Help You Produce
Planning Your DirectMail Campaign
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able additional average beneﬁts blind pool broadcast budget bulk mailing bulk rate card mailer clients copy cost per lead cost per sale cost per thousand coupon customers difﬁcult direct mail direct-mail package direct-mail program discount dollars effective example expensive ﬁgure ﬁle ﬁnancial services ﬁnd ﬁrm ﬁrm's ﬁrst ﬁrst-class ﬁt follow-up fulﬁlling fulﬁllment funds income inquiries investment keep labels less letter list broker List Rental magazine mailing list marketing programs materials medium minimum names offer options particular phone number piece post ofﬁce postage potential presorted print advertising probably proﬁtable promotional prospect publication quantity radio reach reﬂect reply card response rate response vehicle salespeople signiﬁcantly speciﬁc spot station target audience telemarketing telephone number television typically U.S. Postal Service undeliverable usually xx xx ZIP code