Financing Sport

Front Cover
Fitness Information Technology, 1995 - Corporate sponsorship - 406 pages
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Ouvrage didactique et complet sur les techniques et stratégies d'acquisition de fonds pour le sport, à travers des cas et exemples. Ressources du secteur public, ressources internes et externes. Sensibilité américaine.

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Contents

RESOURCES FROM THE PUBLIC SECTOR
25
FINANCIAL RESOURCES ACCRUING DIRECTLY
135
RESOURCES FROM EXTERNAL SOURCES
221
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