Find a Husband After 35 Using what I Learned at Harvard Business School: A Simple 15-step Action Program

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Ballantine Books, 2003 - Self-Help - 322 pages
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A Harvard MBA shares her revolutionary program for using marketing tactics to find a husband after age 35.

This is “Marriage 911”! For many single women over the age of 35, the rules for finding the right mate have changed. There are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven fifteen-step action program (simply referred to as “The Program”) based on the marketing tactics she learned at Harvard Business School. These innovative tactics will empower any woman to find a husband quickly and efficiently—and not just any husband: a wonderful husband.

In her bold, no-nonsense style, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the new world of online dating and how to avoid common pitfalls. Greenwald’s fifteen steps form an incredibly unique and effective plan for a woman who wants to jumpstart her dating life and enrich her portfolio of potential husbands.

Learn the answers to the following questions: What are the unique dating issues for women after 35 and how do I handle them? What are the small decisions I make daily that have an impact on my chances of meeting men? What is the “Date/Sex Rule”? What is the one thing I should never say to a man on a first date?

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I picked this book up for the sheer entertainment value of the title. Upon leafing through it I realized how manipulating and sad it is that authors like Rachel Greenwald have found a way to capitalize on the loneliness of others' and desperateness to find a love match. The tactics advised by Greenwald to find "a wonderful man" are humiliating to the pursuer and sure to scare off any potential mate in his right mind. For example, calling up everyone you know, from business acquaintances to the relatives of friends, to inform them you are on the hunt for a man and to hook you up if they know of anyone who is single comes across as psycho. Cutting off friends and family who don't support Greenwald's husband hunting method is cultish. Going to the theater and ducking out before intermission to lay in wait for single men on their way to the bathroom like a spider is CRAZY. Greenwald does not take into account that men are able to sense desperation and craziness in a woman and the strategies outlined in Find a Husband After 35 are off the charts in both.  

Contents

Section 1
1
Section 2
13
Section 3
19

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About the author (2003)

Rachel Greenwald has an MBA from Harvard Business School and a BA in psychology from Wellesley College. She has conducted seminars nationwide on “How to Find a Husband After 35” to sold out crowds, and has private clients all over the country. She is a featured guest on top-rated radio shows in major cities. She lives in Denver with her husband and children. This is her first book.

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